Kinecta Federal Credit Union Supports We Run the City

By Andrew Higa

Kinecta Federal Credit Union has been a longtime supporter of Special Olympics Southern California. From Plane Pull teams, a game booth at Pier Del Sol, to Fans in the Stands buses during the 2015 World Games, they have shown constant support for SOSC. Now, the company is back to support SOSC’s annual We Run the City event. For the past six years, Kinecta has had a team for the event. This year is no different as they have a team of about 10 people so far, with more on the way.!

We Run the City will take place on your own time between –now and Oct. 10 and the event is completely virtual, which means coordination has been a little different for Team Kinecta.

“It has been a little bit tougher to organize and publicize the event with our employees. But email and our internal intranet have been great tools in getting the word out. And our Community Engagement team is great at reminding people of the event,” said Wendy Krieger, Director of Talent and Organizational Development. The team has a goal of fundraising $500 and Kinecta will generously match what the team raises.

Krieger takes a lot of pride in working with such an inclusive organization. “Kinecta is dedicated to supporting our local communities and community organizations,” she said.

“Community engagement is one of the most critical cornerstones of Kinecta’s culture. It is part of who we are.”

Kinecta strongly supports these charitable acts with both time and dollars. It is one of the many reason’s employees are grateful to be a part of the Kinecta team.

Being active and involved in these kinds of events gives her and her colleagues the chance to give back to the community and is what gives them joy of being a part of the Kinecta team. “We have lots of people who run so they love that, and we do have some hardcore UCLA and USC fans who love the idea of the competition!” she said, alluding to the crosstown rivalry the event is built around.

Krieger said her favorite parts about interacting with SOSC athletes is the fun and joy they exude, as well as the self-confidence she sees. The happiness she feels every time she spends with the athletes and the pure joy the athletes share and express with everybody is unmatched. She highlights the self-confidence the SOSC athletes gain from training and competition. “And this self-confidence spreads into other walks of life; athletes have talked to me about how winning a gold medal has helped in success in the workforce, education, and accomplishing other goals outside of the athletic arena,” she said.

The fun the SOSC athletes have and create is genuine.

“We all need fun in our lives, and spending time with SOSC athletes is a great way to find it,” she said.

To register to run/walk We Run the City 2020 or fundraise for companies like Team Kinecta, please visit this page.


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